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Podcast Application

A podcast app that focuses on user sharing for the Chinese podcast market.

About Podcast in China

The podcast market in China has started to boom and look promising in recent years, with 6,539 new podcasts added in mainland China in the last three quarters of 2020 alone. While there are already a significant number of podcast apps on the market, podcasts are still in the launch acceleration phase compared to video and traditional music entertainment apps.

Also, from the perspective of a heavy podcast user, the designers were keen to improve the current podcast product in use. Starting from the direction of user experience and provide more usage possibilities for the growing new user base.

From UX reserch to define new podcast

Target Group

Male : female audience ≈ 6:4

Nearly 80% of audience are under the age of 35

The majority of the Chinese podcast audience is singel

Male : female audience ≈ 6:4

Nearly 80% of audience are under the age of 35

The majority of the Chinese podcast audience is singel

Male : female audience ≈ 6:4

Nearly 80% of audience are under the age of 35

The majority of the Chinese podcast audience is singel

Source: PodFest China Edison Research Infinite Dial 2020

User Behaviour

User Behaviour

User Personas

User Personas

Wireframe

Design highlights

Home page with a prominent "resume previous playback"

Switch between devices anytime and anywhere, also very convenient to transfer the sound to a Bluetooth device.

Replace the playback control bar from the common straight line to a loop outside the episode picture, so that the control bar becomes longer and easier to control, especially when using the interception function.

Users can share audio clips with friends and followers, and other users can try them out to get a quick and direct overview of the episode and decide if they want to listen to it in its entirety.

Similar to music software, users can create and share their own podcast lists. For example, with hot events as the theme or suitable for bedtime listening

The podcast list gives users access to more diverse voices, as well as more great shows and podcasters.

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